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For those who want to write…. But cannot get started
By Bernadette Schwerdt. As a business owner, writing your own marketing material can be really difficult. Not just because writing (for many) is hard work, but because it gets put on the ‘will do when...
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Creating Headlines That Sell – Copywriting For Business
By Bernadette Schwerdt. I had the good fortune to have Apple Computers as one of my advertising clients. They required a series of headlines for a 24-page brochure to get rid of a bunch of old stock....
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